Monitoring Facebook mobile

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Have you considered using Facebook Analytics event source groups to find out? An event source group is a group of events in Facebook Analytics, where an event is an action that a user takes and Facebook gathers through one of its platforms. With event source groups, you can set up event tracking on multiple channels through Facebook. This will allow you to better track and understand user interaction with your brand across multiple sources , and really hone your marketing and sales ROI using all of the data Facebook is pulling in.

This can also include Facebook live chats installed on your website. Grouping events can give you a better understanding of user flow and how your channels interlink. Essentially, event source groups allow you to look at omnichannel interactions and analytics for free.

You can also track offline data such as in-store purchases and link those to your social media campaigns. You might be thinking that Google Analytics can already do this for you, and it can to a certain extent. Setting up an event source group is easy. In the pop-up box that appears, name your event source group. Also, decide whether you want to add an app, pixel, and page to the group.

You can choose multiples of each one. You can look at new users versus old users, retention, user activity, and more. The bigger the audience that interacts with you online, the more you can drill down into this data and generate segments and audiences. Facebook Analytics can also tell you how long this process took, which gives you a good idea of the sales cycle time for your product or service. Why is this important? In Ads Manager, a view to conversion generally has an attribution window of 1 default , 7, or 28 days.

Only your event source groups can do that. Segments are a fast and easy way to separate various behaviors and demographics within your audiences when you want to look at data on a granular level. Learn how Google Analytics can improve your Google Ads results. Get the guide.

True or false: Facebook spies via your phone's mic

Google Help. Send feedback on Help Center Community. Analytics Fix issue. Set up install tracking for mobile apps See how traffic that installs your app finds your marketplace page. This article describes Analytics SDK functionality. To learn more, read Get started with app analytics.

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